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Session Name Succeeding with Licensed Brands in MMOs & Virtual Worlds
Speaker(s) Mary Bihr, N\'Gai Croal, Fredrica Drotos, Robert Ferrari, James Jones
Company Name(s) LucasArts, Hit Detection, Middle-earth Enterprises, Sanrio Digital & Typhoon Games, Hasbro
Track / Format Social & Online Games Summit
Overview The entertainment sector has leveraged the power of licensed brands across a variety of mediums such as TV, movies, and games for years. Now brands are transitioning into the MMO and virtual world sector. This session will focus on how brands can succeed within the online sector. The audience will be exposed to views and case studies from leading execs managing branded MMOs and virtual worlds.

GDC 2010

Mary Bihr

LucasArts

N\'Gai Croal

Hit Detection

Fredrica Drotos

Middle-earth Enterprises

Robert Ferrari

Sanrio Digital & Typhoon Games

James Jones

Hasbro

free content

Social & Online Games Summit

Other


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