You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Console Games � New Realities Require New Strategies to Win
Speaker(s): Adel Chaveleh, Howard Donaldson, Dan Tudge, Dan Winters, Kelly Zmak
Company Name(s): TimeGate Studios, Disney Interactive, Propaganda Games, Activision, Radical Entertainment
Track / Format: Business & Production

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: It's a really tough market for console games today. With average development budgets skyrocketing to $20+ million and established blockbuster titles costing $40+ million, profit margins are down. The ante for a hit title has gone up. If your title is not in the top 20 today, you probably are not making any money. As a result, it's tougher to get new funding green lit if you don't already have an established franchise. But there is still an appetite in the market for console games especially before the next generation consoles are launched and budgets increase further. Console games are still expected to be 54% of total global video game sales in 2013 according to the latest Global Entertainment and Media Outlook from PwC. Major publishers are still looking to introduce new properties on console to fill their long term product needs.

GDC Canada 2010

Adel Chaveleh

TimeGate Studios

Howard Donaldson

Disney Interactive

Dan Tudge

Propaganda Games

Dan Winters

Activision

Kelly Zmak

Radical Entertainment

free content

Business & Production

Business & Marketing