The presentation covers the three most important steps to
maintaining and building upon a social game after it launches.
The three steps are Build, Test, and Market. Build covers how
to build a game backwards and avoid bad features, be goal-
oriented, and create an efficient system. Test covers creating
an Alpha system that utilizes the players, setting up a solid
line of communication with the players, leveraging and
utilizing the players, and staying responsive. Market covers
internally marketing to existing players, and how to properly
make players aware of new features so they aren't wasted.