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Session Name Going Viral and Going Big on Facebook
Speaker(s) David Stewart
Company Name(s) Playdom
Track / Format Live
Overview David Stewart, senior director of product at Playdom, discusses how the company drives traffic to its social games in a space that measures success in the millions of daily active users. Topics covered include paid acquisition and cross promotional and viral growth strategies. We'll do a deep dive on virality - how to move beyond spam to make communications relevant, how to navigate and leverage Facebook's ever-changing communication channels, and the underlying math and theory that make virals work.

GDC Online 2010

David Stewart

Playdom

free content

Live

Social / Online Games


UBM Tech