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Session Name Strategies for Successfully Running an MMO from Launch and Beyond
Speaker(s) Jeff Hickman, Lorin Jameson, Min Kim, Nathan Richardsson, Jeffrey Steefel, Rich Vogel
Company Name(s) EA Mythic, Sony Online Entertainment, Nexon America Inc., CCP, Turbine, Inc, BioWare
Track / Format Production
Overview Launching MMOs is hard enough, much less keeping them viable after their first year. Acquisition and retention are the two most important levers that are used to keep an online game alive and viable. This panel will discuss strategies that help move these two levers. On the panel are people who have been running MMOs for more than five years. What are their secrets to successfully running and maintaining these MMOs for so long?

GDC Online 2010

Jeff Hickman

EA Mythic

Lorin Jameson

Sony Online Entertainment

Min Kim

Nexon America Inc.

Nathan Richardsson

CCP

Jeffrey Steefel

Turbine, Inc

Rich Vogel

BioWare

free content

Production

Production


UBM Tech