|Session Name||Same Game, Think Different|
|Company Name(s)||Shanda Games|
|Track / Format||Business & Marketing|
Customization/localization of a game product so that it meets the expectations of local users is essential to the successful exportation of games to overseas markets. This speech will address the deficiencies of traditional approaches to customization/localization and introduce a comprehensive and effective approach to adapting a game to fit the new market, with specific insights into the China market.