You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: The Evolution of Zombie Lane - How to Successfully Develop a Casual Social Game with a Hardcore Theme
Speaker(s): Rob Unsworth
Company Name(s): Digital Chocolate
Track / Format: Social Games Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview:

Digital Chocolate's Zombie Lane is one of the original Facebook hits of 2011. This talk will give a detailed view to the game's 13 months long development from idea to launch. The focus is on highlighting the different steps that helped to develop a wide appeal original casual social game with a hardcore theme. The rigorous end-user focused creative process that validated the fun and appeal before launch will be explained. A recipe for successfully combining the two worlds of hardcore and casual will be provided together with a systematic approach with an end-user focus.

GDC Europe 2011

Rob Unsworth

Digital Chocolate

free content

Social Games Summit

Other