|Session Name||Words With Friends: Building and Growing a Game on the Top of the Charts|
|Company Name(s)||Zynga With Friends|
|Track / Format||Smartphone and Tablet Games Summit|
Words With Friends has grown to be one of the largest games on mobile devices. The With Friends games currently boast multiple tens of millions of users, but it had much smaller roots. Starting in the McKinney library and going to the top of the charts, come hear about how the Zynga With Friends studio built the platform and scaled the technology. The talk will cover the trials and tribulations of multi-platform, cross-team development as well a look into the building blocks of the With Friends future.