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Session Name Some Tricks in Building the Economic System for MMO
Speaker(s) Feng Tian
Company Name(s) Shanghai Juiia Network Technology
Track / Format Social/Online Games
Overview Since its launch of third-generation business model, Journey 2 has attracted wide attention not only for its 400,000 online players at the peak, but also for the success of the new business model, which has become a hot topic among game players as well as industry insiders. This presentation uses Journey 2 as an example to systematically explain how developers can build an effective economic system. It also covers the evolution of the business model of MMO games, explains the key factors for different phases of game development, shares with the audience how to accurately predict economic trends for game development, and how to create more effective economic system according to the ever changing situations. The speaker also shares the procedures and patterns in creating the economic system for Journey 2, and some tricks employed in the process.

GDC China 2011

Feng Tian

Shanghai Juiia Network Technology

free content

Social/Online Games


UBM Tech