Session Name: | Why Designers Should Care About Metrics |
Speaker(s): | Laralyn McWilliams |
Company Name(s): | iWin, Inc. |
Track / Format: | Game Design |
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Overview: |
Metrics and monetization have a bad reputation, mostly because they hung out with the wrong crowd. We started hearing about both concepts not from their roots in MMOs but as a part of the development philosophy of specific social game companies that were also notorious for a decision-making process that didn't include designers. In fact, metrics provide useful tools for designers that become a part of the toolbox for creating great games that players love. |