|Session Name||Why Designers Should Care About Metrics|
|Company Name(s)||iWin, Inc.|
|Track / Format||Game Design|
Metrics and monetization have a bad reputation, mostly because they hung out with the wrong crowd. We started hearing about both concepts not from their roots in MMOs but as a part of the development philosophy of specific social game companies that were also notorious for a decision-making process that didn't include designers. In fact, metrics provide useful tools for designers that become a part of the toolbox for creating great games that players love.