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Session Name Army Attack! Postmortem: Fighting in the Free to Play War [SOGS Postmortem]
Speaker(s) Aki Jarvinen
Company Name(s) Digital Chocolate
Track / Format Social and Online Games Summit
Overview

Digital Chocolate's Army Attack! found a highly viable niche in strategic war gamers on Facebook, peaking near 600K of daily active users during 2011 and continues its success on other platforms. The lecture will walk the audience through development and post-launch learnings from the game. Creative director Aki Järvinen will present what went right and what went wrong with the project and summarize the findings into the key contexts of social game development: virtual goods, metrics and software as service.

GDC 2012

Aki Jarvinen

Digital Chocolate

free content

Social and Online Games Summit

Other


UBM Tech