|Session Name||Premium to Freemium: Pivoting Monetization Method for Best-Selling Apps|
|Company Name(s)||Appy Entertainment|
|Track / Format||Game Design|
The tide is irresistible. The market is speaking with its wallet. The majority of downloads and profit on Apple's App Store are generated by apps with in-app purchases. Every week brings a flood of new freemium apps attempting to capitalize on this method of monetization. But what about premium apps left behind in this new App Store gold rush? Must catalog titles concede the field to this new breed of app and accept diminishing revenue outside the App Store spotlight? Appy Entertainment reveals how they converted two best-selling premium apps to freemium monetization, and increased their audience, grew their revenue, and made the games better in the process.