|Session Name||Passion For Entertainment: 10 years of Battlefield/ 20 years of DICE|
|Speaker(s)||Karl Magnus Troedsson|
|Track / Format||Production|
The gaming industry is in a period of rapid transition as social, mobile, and F2P quickly have become the fastest growing sector. The conversation has turned from what makes great games into a war between platforms, business models or distribution methods, ignoring what gaming is all about - entertainment. Instead of focusing on what device will reign supreme in the future, DICE's general manager Karl Magnus Troedsson will talk about how to develop products that gamers love. The magic of interactive entertainment is in its ability to capture the imagination of the player and create a truly immerse experience.
In this session, Troedsson will share his insights of how to innovate in a long running franchise, build and support a loyal fan base, and transform gaming from a fire-and-forget business to living, breathing entertainment entity 24/7/365. 2012 marks Battlefield's 10th anniversary and DICE's 20th anniversary. We will follow the ups and downs of the studio and learn about the passionate struggles and reward of creating great games.