Session Name: | Turning Innovation into Impact |
Speaker(s): | J Allard, Robbie Bach |
Company Name(s): | , |
Track / Format: | Audio |
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Overview: | In the Microsoft keynote, Bach and Allard discuss the importance of software in game development amid surging development costs and skyrocketing consumer expectations. Shifting industry focus from hardware to software. Here, Microsoft announced the XNA software development platform. |