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Session Name Supercharging Word-of-Mouth: Best Practices in Virality
Speaker(s) Jussi Laakkonen
Company Name(s) Applifier
Track / Format Smartphone & Tablet Games Summit
Overview Studies have shown that word-of-mouth is the most powerful factor in mobile game discovery. But what exactly does this mean? Asking a friend, seeing them play a new game, reading about it on Facebook, watching a fan-made video or something else? What do players want to share from your game? Achievements, high scores, screenshots, or video replays? Can these elements compete with the power of paid advertisement or promotion within an app store?

GDC 2013

Jussi Laakkonen

Applifier

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech