You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Cracking the Cross-Platform Challenge: How Candy Crush Saga Became a Smash Hit on Facebook and Mobile
Speaker(s) Riccardo Zacconi
Company Name(s)
Track / Format Business, Marketing & Management
Overview To deliver truly snackable entertainment, a game needs to be available anytime, anyplace, anywhere. This is a tough challenge to crack, but as the growth of the Candy Crush Saga shows, the demand from gamers is strong. In less than two years, has transitioned from a web-based games portal to become one of the leading casual games companies worldwide, driven by a compelling cross-platform experience. CEO and co-founder Riccardo Zacconi will share his key lessons, successes, and pitfalls on making this rapid transition.

GDC 2013

Riccardo Zacconi

free content

Business, Marketing & Management

Business & Marketing

UBM Tech