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Session Name Revolutionary Bedfellows: IF Teachers and Game Mechanics Unite to Innovate
Speaker(s) Trip Hawkins
Company Name(s) If You Can Company
Track / Format
Overview In this session Trip Hawkins, founder of gaming giant Electronic Arts, will reveal his latest venture; an educational service for preteen children, that offers regular, new monthly content in the form of interactive stories and curriculum delivered through blended gameplay and role-playing. He will describe how they developed the program with a recipe that is similar to how EA Sports was co-developed, with subject matter experts like John Madden, blueprints like the NFL Rules, player statistics, and then blended into state-of-the-art platforms, game technologies and UI. Trip will discuss this new model and his recipe for successful product development, design, content and UI.

ADC 2013

Trip Hawkins

If You Can Company

free content



UBM Tech