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The Number One Educational Resource for the Game Industry

Session Name: Monetization Lessons from Asian Free-To-Play Games
Speaker(s): Tom Nichols
Company Name(s): Aeria Games & Entertainment
Track / Format: Free to Play & New Game Business Models

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Overview: Free-to-play MMO game monetization differs significantly between games from Western and Asian developers. Western developers have focused primarily on limited monetization systems, striving to achieve a harmonious game balance for free players and spenders. Asian developers have focused on selling power through gear and weapons enhancements, resulting in much higher ARPU, but sometimes creating a perception that the games are pay-to-win. This presentation explains how Asian free-to-play MMOs drive such high monetization, and discusses the issue of selling power vs. achieving proper game balance.

GDC Next 2013

Tom Nichols

Aeria Games & Entertainment

free content

Free to Play & New Game Business Models

Business & Marketing