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Session Name You Own the Game but the Community Owns You
Speaker(s) Bob Holtzman
Company Name(s) Squad
Track / Format Business, Marketing & Management
Overview Gamers believe they own the brands, which is a bit of a dilemma for the developers and publishers who have to make decisions based on a much broader need base than a vocal minority. Ideally, game companies won't make or need to make decisions that go against this outspoken group, but often there is a need. So gamers feel jilted, like the game cheated on them, when they never understood the nature of their relationship.

GDC 2014

Bob Holtzman

Squad

free content

Business, Marketing & Management

Business & Marketing

Production

Production


UBM Tech