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Session Name The Next Level of In-Game Advertising (Presented by Google)
Speaker(s) Marc Theermann
Company Name(s) Google
Track / Format Advocacy
Overview Ever wonder how the mobile ads ecosystem works and how ads reach your game's inventory?

Join us to learn the inner workings of programmatic and direct sales advertising, including an overview of the tools you can use to take your in-game advertising revenue to the next level.

GDC 2014

Marc Theermann

Google

free content

Advocacy

Advocacy


UBM Tech