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Session Name Why Players are Leaving Your Game (Presented by deltaDNA)
Speaker(s) Mark Robinson
Company Name(s) deltaDNA
Track / Format Business, Marketing & Management
Overview With acquisition costs outstripping LTV in F2P games, building a long-term relationship with your players is essential. This session goes beyond the reliance on metrics to look at how behavioral analytics can help understand why players are leaving your game and crucially how to change this. Understanding that all players are not the same and identifying different playing styles and behaviors is paramount to successful Player Relationship Management. The session shares cross-genre and cross-platform market data and looks at different behaviors in the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement. Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement. Learn from case studies, where developers have built retention strategies that personalize the game experience for individual players.

GDC 2014

Mark Robinson

deltaDNA

free content

Business, Marketing & Management

Business & Marketing


UBM Tech