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Session Name Maximizing Global Monetization through Emerging Markets (Presented by Rixty)
Speaker(s) Julie Craft, Sergey Kot, Joe Lee, Jason Loia, Tom Nichols
Company Name(s) Rixty, Wargaming.net, Smilegate, Gaia Online, Aeria Games & Entertainment
Track / Format Business, Marketing & Management
Overview This session is designed for online game developers looking to maximize their global revenue. Julie Craft, VP of Business Development at Rixty, a MOL company, will share exclusive global industry data and monetization trends from MOL (Money Online), one of the largest game and digital content payment providers in the world. This data focuses on hot emerging markets for online games and includes spending user profiles, top in-game payment trends, effective promotional strategies and more. The audience will also have the opportunity to hear directly from a prestigious group of key industry executives from some of the top online gaming empires, including Joe Lee, Smilegate (developer of Crossfire, #1 F2P FPS game in the world), Tom Nichols, VP of PC Games, Aeria Games (their new hit, Aura Kingdom), Jason Loia, gaming legend and current COO, Gaia Online, with more panelists announced shortly! These industry experts will share insights and tips to help other publishers prioritize top markets for revenue potential, to capitalize on emerging monetization trends, and to gain awareness of promotional strategies that have been proven to drive success.

GDC 2014

Julie Craft

Rixty

Sergey Kot

Wargaming.net

Joe Lee

Smilegate

Jason Loia

Gaia Online

Tom Nichols

Aeria Games & Entertainment

free content

Business, Marketing & Management

Business & Marketing


UBM Tech