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Session Name How to Catch a Unicorn: De-Risking Creativity
Speaker(s) Joost van Dreunen
Company Name(s) SuperData Research, NYU Game Center
Track / Format Business & Marketing
Overview Creativity is inherently risky. Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around. But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom. In this lecture, we will identify the major stumbling blocks that game companies face, and see how others have either overcome or succumbed to them. Building on market data, consumer insights and company case studies, we'll take a look at what you can do reach the middle ground between business rationalization and creative freedom.

GDC Next 2014

Joost van Dreunen

SuperData Research, NYU Game Center

free content

Business & Marketing

Business & Marketing


UBM Tech