How can we sustain a game's revenue while enriching the traditional gamer experience? During this session, Damien will explain more about the monetization design in the multiplayer of Assassin's Creed. He'll share a retrospective of the progressive introduction of the monetization into the franchise and how it has proved a success with the players. This presentation will also detail the systems which have been integrated (shortcut unlocks, packs blending gameplay and appearance items, content turnovers, consumables, etc.) and why it was done this way. Damien will share some statistics with you, what we learned on Assassin's Creed III and how we improved on it in Assassin's Creed IV Black Flag. During the monetization development, we had to define our own models and golden rules to fit players' expectations on the retail game market, and this will be one of the biggest takeaways from this session.