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Session Name Don't Be Afraid of Incentivized Ads!
Speaker(s) Volkan Ediz
Company Name(s) GREE
Track / Format Free to Play Summit
Overview This session will explore the world of incentivized ads in mobile games, and how this content helps players learn to value and ultimately spend in-game currency. Drawing from the speaker's robust experience analyzing the performance of incentivized ads, and working with a variety of ad networks, the session will also dive into player behavior, engagement and monetization based on the effects of an incentivized ad strategy.

GDC 2015

Volkan Ediz

GREE

free content

Free to Play Summit

Social / Online Games


UBM Tech