When we began pitching Sunset Overdrive, we avoided referencing games, instead drawing inspiration from punk rock music, skateboarding, carnival midways, fashion as an expression of individuality, and a theme of "being who you want to be". Confronted with questions like, "But what's the A+B? Is it like Gears of War meets Rayman? Arkham Asylum plus Pokemon?", we continued push working towards a feeling rather than a particular mechanic or structure. We'll discuss the difficulties we had explaining how these disparate concepts could make sense and our methods, both successful and unsuccessful, for getting the team to help us manifest this feeling into gameplay mechanics and settings, as well as exercises we used to break the team out of conventional thinking.