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Session Name Leveraging Human Buying Behaviors for F2P Game Success
Speaker(s) Tom Nichols
Company Name(s) Aeria Games
Track / Format Free to Play Summit
Overview Is paying $20 for a virtual item expensive? Probably. But what if the $20 price is an 80% discount from the "normal" price of $100? That sounds like a great deal! And what happens when only 25 items at this price are available in the next 2 hours? I need to buy one now! People respond in predictable ways when pricing scenarios are presented to them this is called "behavioral pricing". This session will show you some amazing pricing behaviors that can be leveraged to create awesome results for F2P games, citing recent A/B testing results from Aeria Games.

GDC 2015

Tom Nichols

Aeria Games

free content

Free to Play Summit

Social / Online Games

UBM Tech