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Session Name Moving the Needle: User Research at the End of the Production Cycle
Speaker(s) Veronica Zammitto
Company Name(s) Electronic Arts
Track / Format Production
Overview We are all well aware of the mantra 'test early, test often'. Regardless of how smooth or bumpy the road has been during development, we all arrive to the last stretch of production where core game mechanics are locked and the game is close to its final shape, but it's not quite there yet. It is that time when we need to keep designing and testing to 'move the needle'.

GDC 2015

Veronica Zammitto

Electronic Arts

free content

Production

Production

Design

Design


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