You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Player Centric Live Ops Monetization (Presented by Fuse Powered Inc)
Speaker(s): Jon Walsh
Company Name(s): Fuse Powered Inc
Track / Format: Monetization

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: It's now imperative that mobile publishers become experts at managing game economies. Games getting it right take a player centric approach where monetization strategy and player experience is customized to each individual player, continuously executed in a live ops environment. Examples with impact on conversions and revenue will be shown. - Ensure your games are designed to allow for the most effective monetization opportunities throughout the flow of the game. - Use Live Ops to manage the entire monetization cycle from offers to conversion to upsell to ads, at 6x or higher revenue - Optimize ads to increase not only ad revenue, but also player retention and IAPs

GDC 2015

Jon Walsh

Fuse Powered Inc

free content

Monetization

Monetization