|Session Name||Social Casino Postmortems|
|Speaker(s)||Jessy Hanley, Jaim Friesen, Derrick Morton|
|Company Name(s)||GSN Games, GSN Games, FlowPlay|
|Track / Format||Free to Play Summit|
Social casino continues to be one of the dominant genres in free-to-play gaming. This session presents postmortems on two interesting developments in the social casino space:
Postmortem #1: In late 2014, GSN Games unveiled its newest mobile app, GSN Grand Casino. A complete reimagination of social casino, GSN Grand Casino combines the best of both land-based casino games and proven social game elements like progression, collection and status. With the highest production value of any social casino app to date, the experience immerses players in the fantasy of being a VIP at the world's most dazzling casino. This postmortem will reveal the complexities of developing such an ambitious project, from months of pre-production discovering what players want in "the world's most amazing casino," to dividing a complex feature set into a launch MVP and a prioritized series of post-launch releases.
Postmortem #2: FlowPlay's Vegas World recently added sports betting to its social casino. Now in addition to playing poker, blackjack, bingo and slots, players can wager virtual currency on the outcomes of NFL, NBA, NCAA, NHL NASCAR and MLB sports. Hear why FlowPlay decided to take the plunge into sports, how it's going and what's next. As part of the presentation, attendees will also learn what makes fantasy sports a lucrative game category and the latest in the white-hot daily fantasy sports market.