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Session Name What Makes The Top 50 IAP Games Unique
Speaker(s) Mike Hines
Company Name(s) Amazon
Track / Format Free to Play Summit
Overview The top 50 apps are using in-app purchasing in ways that most developers don't. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We will share this data with you, and will review different IAP implementations and review how purchasing behavior is distributed over price points and length of use. The data is actionable, and you will learn what you can do today to start building more profitable apps.

GDC 2015

Mike Hines

Amazon

free content

Free to Play Summit

Social / Online Games


UBM Tech