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Session Name Soft Launch Best Practices: How, Why and Where to Soft-Launch Your Mobile Game
Speaker(s) Oliver Kern
Company Name(s) Mobilize
Track / Format Smartphone & Tablet Games Summit
Overview Completion of development is only the first step in launching a mobile game, as further tweaks, bug fixes and level re-designs may be required for the game to be commercially successful. To identify these issues, a testing phase with real players in real markets has become the most popular way of determining how a game will perform when it is launched globally. In this session, industry expert Oliver Kern walks attendees through the testing process and factors to consider when choosing a test market, plus how to implement information gathered during the testing phase to reach success upon commercial launch.

GDC 2016

Oliver Kern

Mobilize

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech