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Session Name How to Price Your In-App Purchases
Speaker(s) AJ Glasser, Daniel Hebb
Company Name(s) Facebook, Facebook
Track / Format Free to Play Summit
Overview Facebook shares how the top games on its platform monetize on in-app purchases and structure sales to stimulate their economies or grow their payer base. Get benchmark data for the leading genres on the platform and approach the price of your game as a proactive design decision rather than a grim reality. Find out what works best on mobile and web with their cross-platform monetization analysis.

GDC 2016

AJ Glasser

Facebook

Daniel Hebb

Facebook

free content

Free to Play Summit

Social / Online Games


UBM Tech