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Session Name 10 Tips for VR in the Retail/Trade/Event Space
Speaker(s) John Buzzell
Company Name(s) If/Then
Track / Format Brand Experience
Overview Your branded experience may be a consumer's first time with VR, and a lot could go wrong. Hear lessons learned from putting hundreds of thousands of people through VR at retail, trade shows, and events. Learn how to make sure your brand is what shines through. Client case studies will be used to explain how to effectively plan and run VR experiences. Topics include managing queues/lines, handling expectations & questions, device security, CPU/heat issues, etc. Make that customer's first VR experience work for the brand, not just the hardware manufacturer.

VRDC Fall 2016

John Buzzell

If/Then

free content

Brand Experience

Virtual / Augmented Reality


UBM Tech