You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword)
Speaker(s) Emmy Jonassen
Company Name(s) Snow Cannon Games
Track / Format Business & Marketing
Overview On average, 10 games are released on Steam every day, a 900% increase from just five years ago. To have any shot at success in today's competitive market, developers must look beyond Steam as their primary marketing tool and consider audiences outside of the "traditional Steam gamer." Audiences like Vikings! Or, Viking Enthusiasts. Or, whatever their game's "nontraditional Steam gamer" equivalent may be. In her lecture, Emmy Jonassen of independent video game publisher, Snow Cannon Games, will share how Viking Enthusiasts were identified as a strong market for its game, 'The Frostrune'. She will also share the campaign designed and executed to reach this market: A campaign that resonated so well, mead-drinking and axe-wielding folk who had never heard of 'The Frostrune' before, were responsible for the majority of its social sharing, thousands of visits to Steam and 60% of its Greenlight yes votes.

GDC 2017

Emmy Jonassen

Snow Cannon Games

free content

Business & Marketing

Business & Marketing


UBM Tech