You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Consumer Equity Crowdfunding: Crowdfunding Your Company
Speaker(s): Gordon Walton
Company Name(s): ArtCraft Entertainment, Inc.
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Crowdfunding games (rewards-based crowdfunding) has been a significant part of the gaming scene for the last 5 years. Now there is a new option to crowdfund your company through Consumer Equity Crowdfunding. This presentation walks you through the process of planning and executing a consumer equity crowdfunding raise. You should come away knowing if this type of financing could work for you and your company, and how to improve your chances for success. ArtCraft Entertainment has done both a successful Kickstarter campaign and a successful Equity Crowdfunding campaign with Indiegogo's new Equity Crowdfunding service and their direct experience is being shared in this presentation. Regular people (non-accredited investors) have been prohibited from investing in small private companies but the 2012 Jobs Act changed that. In mid-2016 the Securities and Exchange Commission (SEC) finalized the rules for these equity raises.

GDC 2017

Gordon Walton

ArtCraft Entertainment, Inc.

free content

Business & Marketing

Business & Marketing