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Session Name 10 Years of Evolution of the 'Assassin's Creed' Brand
Speaker(s) Jean Guesdon
Company Name(s) Ubisoft
Track / Format Design
Overview This talk will expose how 'Assassin's Creed' became one of the most influential franchises of the last decade. In his presentation, Ubisoft's Jean Guesdon will share a thoughtful deconstruction of how the brand has evolved from AC1 to AC2 to an annualized brand, across different hardware generations, through offshoots, to cross-studio co-dev, tying in books and comics and film, and how it is now being refreshed with 'Assassin's Creed Origins'. Jean will answer questions such as: How did the 'Assassin's Creed' team solidify their identity and pillars in order to be able to evolve without losing sight of what"'Assassin's Creed' is? How did they move from a one story driven game to a global transmedia universe? How did they adapt the production pipeline? And, how do you find the right balance between tradition and novelty?

GDC 2018

Jean Guesdon

Ubisoft

free content

Design

Design

Production & Team Management

Production


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