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The Number One Educational Resource for the Game Industry

Session Name:

Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors

Overview:

Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games.

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  • GDC 2019
  • Jarrod Doherty
  • Blizzard Entertainment
  • free content
  • Production & Team Management
  • Production
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