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Overview:
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Developers all know they should be eating their business broccoli, do market research, be active on social media, and build up an engaged community in order to have a chance at success. However, with limited resources and a typical focus on actual game development, it is often hard to execute the marketing and business side effectively. This session will lay out a community validated deployment framework to connect the game making process with the need to build marketing momentum leading up to launch. This is all the stuff that needs to get done BEFORE you get into Early Access (eg, running private betas). The goal is to move beyond market/competitive analysis oriented estimates, and instead leverage community building to both assist in game product iteration and market fit. This approach brings your social media and community efforts in alignment with a clear call to action and lays the foundation for launching successfully. Bonus: you'll also have a more compelling case when pitching publishers, platforms, and investors.
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