You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Making Marketing Mistakes

Overview:

This fresh GDC talk will feature real-time interaction with the speaker through online chat messaging during its scheduled broadcast.There are so many successful indie game marketing stories. We're all used to hearing about the hits and try to mimic their success... but what about the campaigns that flopped? What about all the things we pretend didn't happen? In this talk full of desolate contests, misspelled tweets, and forgetfulness, we'll will explore how: 1) mistakes will/should happen 2) there is a way to "correctly" fail and 3) the best lessons come from failure. Let's go past the embarrassment, learn how to bounce back, and celebrate failing!

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Showcase 2021
  • Victoria Tran
  • Innersloth
  • free content
  • Business and Marketing
  • Business & Marketing
members only icon