-
Overview:
-
Video games are now a significant part of life for those aged 50 years and older, with over 50-million players. For some, it's an ongoing passion from the days of Sega, Nintendo and Atari. Others have been influenced by their kids. Some have turned to gaming to relax, reduce stress, and stay mentally sharp. However, as AARP Research shows, the industry has not kept pace with the growing interest in games for this audience. In fact, the study shows that almost 70% of 50-plus gamers feel like an afterthought to the industry. This talk features Northeastern University and AARP discussing the AARP research on 50-plus players, their needs, and the market opportunity. The research is paired with Northeastern's expertise to present actionable guidelines to help game developers and publishers include the unique needs of this audience and help the industry capitalize on the opportunity.
Recommended
