|Evolving International Partnerships . from Outsourcing to Exporting
|Track / Format:
|Global Game Development
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|Game developers in China have been successfully working with overseas publishers to create art assets or develop full games designed by their partners, while games created in China were traditionally only launched within the Chinese market. Now the opportunities for global development cooperation are expanding with games designed in China being exported internationally. This session explores what international publishers are looking for now, what kinds of partnerships have worked well so far, which types of games and business models are proving successful, and what challenges lie ahead as relationships between Chinese developers and international publishers evolve from outsourcing to exporting.