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|Session Name:||Blossom: Immersive Entrepreneurship Training|
|Company Name(s):||MEA-I / Hewlett Packard|
|Track / Format:||Serious Games Summit|
|Overview:||This session is a case study of an entrepreneurship training game. Micro-Enterprise Acceleration Institute (MEA-I), a not for profit organization, sponsored mainly by Hewlett-Packard, develops and implements worldwide innovative immersive training programs to improve IT and business skills to create job opportunities. Their online strategy is to create an engaging immersive learning program to foster entrepreneurship. The focus is to use IT technology in a business context, which combines rich and interactive media content (videos, simulations, serious games, exercises, assessments) with a face-to-face approach in order to engage young audiences around the world. Blossom is a management and role playing game, where the player manages and develops a business through the smart use of technologies. This development is part of a unique Social Innovation program focusing on entrepreneurship education of underserved populations worldwide.|