This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Future of MMO Monetization: How Turbine Supercharged DDO by Adopting a Hybrid Business Model|
|Track / Format:||Social & Online Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||As MMOs have evolved into 24/7 services, their customer base has broadened. MMO developers have ventured into hybrid business models, taking advantage of the various points of engagement of a captive audience. Turbine's recent shift of DUNGEONS & DRAGONS ONLINE: EBERRON UNLIMITED to a next-gen economic model makes for an interesting case study of our changing industry. During this session, Fernando Paiz will use DDO Unlimited as an example to outline the benefits and pitfalls of various MMO monetization strategies including subscriptions, free-to-play, micro-transactions, episodic content, retail distribution, and advertising.|