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Session Name:

Bridging the Divide: Western Development and Chinese Culture


This session will attempt to give a clearer picture on the challenges that Western managers would face working with Chinese game developers. Using our studio's experience, we will discuss about characteristics that make the business environment in China unique, demonstrates common situations that can be encountered while doing business in China, offer some positive aspects, and finally guidelines on how to be successful in China. Each of our examples will give perspectives from both an executive and a production manager, showing how important it is to have a symbiotic relationship throughout to ensure success in the Middle Kingdom.

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  • GDC 2010
  • Richard Tsao
  • Ubisoft Chengdu
  • Jean-Francois Vallee
  • Ubisoft Chengdu
  • free content
  • Business and Management
  • Business & Marketing