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|Session Name:||Marketing in a Digitally Distributed World: What to Do When the Old Bag of Tricks Won't Work Anymore|
|Track / Format:||Business and Management|
|Overview:||The role of marketers is changing. Creating major awareness & demand for a game is no longer the sole focal point for a marketer in the digitally distributed world. Understanding the consumer is still a foundation. But where does it go from there in a world with no walls populated by rapidly changing target markets powered by their ability to wield information over personal broadcast channels, make & break trends in a day and consume quality for free in volume? How can marketing make a difference rather than be a legacy skill that's buried?|