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|Session Name:||I Want Music in My Apps, Widgets and Viral Videos! Pushing the Boundaries of Music Licensing|
|Speaker(s):||Anthony Castoro, Larry Goldberg, Andrew Lee, Tim O\'Brien, Brooke Wentz|
|Company Name(s):||Heatwave Interactive, Tunewiki, JamLegend, Tapulous, The Rights Workshop|
|Track / Format:||Business and Management|
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|Overview:||In the era of apps, widgets, streaming sites, viral videos and mashups, developers are making music a prominent feature of the game environment and pushing the boundaries of music licensing. This panel opens the floor to music executives at game development companies who are finding new and unconventional ways to incorporate music into games. These speakers will address the special challenges they have overcome in order to bring their games to commercial release. These games include DJ Hero (rhythm-based music game), Tapulous (iPhone app), Saint's Row (console game), Audition (dance game) and JamPlay (Karaoke app).|