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Session Name:

Open Source Secrets: The Software Architecture Behind a Successful Virtual Goods Business


In 2004, IMVU set out to invent a lightweight, user-generated virtual world and virtual goods economy based on open source technologies. Since then we've scaled to tens of millions of customers and the largest virtual goods catalog on the Internet, with more than 3 million virtual goods. In January 2009, we switched all of our client UI technologies over to embedded Firefox and saw a 10x increase in development speed and huge improvement to our usage metrics.

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  • GDC 2010
  • Timothy Fitz
  • IMVU
  • free content
  • Social & Online Games Summit
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