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Session Name: Building a Virtual World: Lean Startup Style
Speaker(s): Eric Ries
Company Name(s): The Lean Startup
Track / Format: Social & Online Games Summit
Overview: Over the course of nearly ten years, Eric Ries worked for two virtual world companies back-to-back. One followed a traditional startup approach: massive VC funding, years of stealth R&D, and an impressive PR launch. That one failed. The second did some things that weren't considered a very good idea: shipping a buggy product, launching it way too early, refusing to do PR or talk to press, even shipping software fifty times a day. And yet, this second startup succeeded. The reasons why are not just about luck, better product, or even smarter people. It's about better process.

GDC 2010

Eric Ries

The Lean Startup

free content

Social & Online Games Summit