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|Session Name:||Developing Franchise Properties for Simultaneous Release in Comics, Games & Film|
|Speaker(s):||Steve Asbell, Matt Hawkins, Richard Leibowitz, Sean OKeefe, Craig Relyea, David Tischman, John Tobias|
|Company Name(s):||, Top Cow Productions, Inc., Union Entertainment, , Buena Vista Games, DC Comics, Studio Gigante, Inc.|
|Track / Format:||Business and Management|
|Overview:||Films, Videogames and Comics - aka Graphic Novels - are naturally and ever-increasingly symbiotic. Installed and overlapping fan bases, compatible aesthetics, multimedia-savvy talent, and marketing synergy often combine to translate intellectual properties between these media. Yet these translations are rarely as effective or profitable as they could be. A great game does not inherently make a great film; a milestone graphic novel isn't automatically a multimillion dollar videogame candidate. And sometimes, properties that should make the leap miss their opportunities. Among the Panel topics are: the importance of story and characterization, brand awareness, aesthetics, production/release schedules, financial considerations, and overall licensor/producer/developer/publisher creative and collaborative issues that arise in translating icons from one medium into another.|